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Electroclash moves on


Three years ago, ADULT. and Ladytron were at the head of the pack in the sorta-80s sounding synth-based music tagged Electroclash. Part of the appeal of both bands was how emotionless the music was- they took the stiff delivery of early new-wavers like
Lena Lovich and Flying Lizards and made it even less rocking, more oppressive.

Both bands have released records this year that are noticeably closer to rock. There were clues to the change- ADULT did a split with the Dirtbombs, and Ladytron curated a comp of their favorite music featuring the likes of The Fall and My Bloody Valentine. ADULT. has added a bassist, their latest tracks feature murky, heavily chorused basslines. And some of the new Ladytron sounds like, well, MBV. Unfortunately, Ladytron doesn't add a whole lot to that approach. If Witching Hour doesn't have anything as fashion-runway detached as their earlier "Seventeen" and "Blue Jeans", the latest single "Destroy Everything You Touch" is a pretty good continuation of their ABBA on heroin sound. "amTV" is even better- hope it's the next track they push.

ADULT, though, they're onto something- they're recovering goth and industrial sounds from the food court. The couple who are the principles of the band also restore old houses in Detroit, and I gotta assume that this provided the setting for the great video for "In My Nerves". It reminds me of Flowers of Romance era PiL. Anti-rock at it's most corpselike.

posted by bendy @ 10/18/2005 12:18:00 AM [permanent link]

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Blackstrap is a rockpunk band that was formed in 2002 by several disgruntled music fans. Some had played in bands for years, some had never been involved in music.  All of us were upset with the direction the USA was moving. As you can tell, our impact on all that has been overwhelming.

We broke up in 2004, just before releasing a debut EP. We still feel bad about messing up 307 Knox Records like that. We got back together in 2005.  We might drive each other crazy again, so no promises.

We're a band that doesn't have many options as far as money and time and touring and all those other thing that could make a band be your life. The web is the main way we promote ourselves. We figured out we should share what meager knowledge we have obtained.

RESOURCES

or "Promoting Your Music as the Music Industry We Know and Dislike Dies...."

Websites are a lot of work to figure out, and don't work any magic on their own. Most people who view your website are already going to know you exist. Just having a website doesn't mean anyone is going to visit. So don't worry about securing an Internet domain right away.  Stick some music on MySpace, and then participate in sites that might actually drive interested listeners to your music.  Blackstrap gets more hits from our link on ncpunkonline.com than from higher-profile sites where we get lost in the shuffle.

There are advantages to having your own custom built website and domain name, but it's only as useful to the extent that it gets linked to.

Here are some sites that are important and help to get noticed. They aren't all music sites, specifically. Alot of them require participation. But hey, you wanted to be on stage, right?



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